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The thought of negotiating can instill feelings of discomfort in many of us because we associate negotiating with trying to create a win for us and a loss for the person we are negotiating with, but how would that change if you had the knowledge and confidence to come up with a win-win for just about every negotiation you entered into?
What to Listen For
We often feel uncomfortable with negotiating a better deal for ourselves because we believe a better deal for us means a worse deal for the other person. That belief, however, comes from focusing on each person’s bargaining positions rather than our interests. You can do this by focusing on the other person’s interests and what you can offer them that is of little value to you but could be of great value to them. This way you are able to negotiate a win for yourself now while making the immediate loss for the other person worthwhile because of what you can offer that person in another capacity. For example, if you negotiate a discount on a computer repair by offering to write the business owner a great review and tell your friends about them, you are making that discount a win for you and the business owner.
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