Simon Sinek, best-selling author and visionary, joins us to talk about how to start with why and how to be a leader on episode 392 of The Art of Charm.

Simon Sinek | Start With Why (Episode 392)

Simon Sinek | Start With Why (Episode 392)

What matters most is why you do what you do. Simon Sinek, best-selling author and visionary, joins us to talk about how to start with why and how to be a leader on episode 392 of The Art of Charm.

“Every single one of us has a right to love what we do.” -Simon Sinek

The Cheat Sheet:

  • What are the three levels our brain processes information?
  • When we take work we love, we eventually make more money: true?
  • What is shareholder supremacy and why doesn’t it work?
  • What was the Glass-Steagall Act?
  • Can you still be a leader if you are not the boss?
  • And so much more…


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Far too many of us go to jobs we don’t love today. Have you ever wondered if there’s a cost to doing so? Or if there really is a way to enjoy, even love, the work we do every day? Our guest for today’s show says yes to both questions.

Simon Sinek, best-selling author, visionary and speaker, joins us to talk about how to start with why, how to be a leader no matter your title, and how to find fulfillment in every area of your life. Listen in for all of this and more on episode 392 of The Art of Charm.

More about This Show:

Simon Sinek is one of today’s foremost thought leaders and visionaries; his personal reason for doing what he does is to inspire others to do what inspires them.

On today’s show he shares the missing piece of starting with why, the massive impact it has on your family and loved ones if you are unhappy in your work and how you can be a leader regardless of your position.

If you ask someone why they do what they do, they probably won’t have an answer. Simon says most of us know what we do and how we do it, but not why. The why is the missing piece of the puzzle.

And it’s that why that is so key to living an inspired and inspiring life. If we come home from our job and complain about it every day it not only makes us feel terrible and those around us, but it sets an example for our kids. We’re showing our children that work has to be something that is endured and makes us miserable, rather than something that brings us joy, fulfillment, and purpose.

But we can change all of that. If we run a business we can become a leader, and not just a boss. We can carefully select our new hires to be sure they are a fit for our company. And we can put our current employees first who will then put our customers first which will then lead to an increase in profits and growth in our company.

If we aren’t the CEO or a manager in our current company, we can still be leaders. We can start flexing this muscle in little ways by holding the elevator door for someone, and making a new pot of coffee if we drink the last cup. As leaders we choose to be responsible for the people around us and for their fulfillment and their growth, not just our own.

Simon and I also talk about why a leadership buddy is so important, why most companies’ hierarchy is so illogical, and why the economic decisions of the ’80s and ’90s are still having an impact on us today. Simon shared on those topics and more, so listen in to hear it all.


Resources from This Episode:

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