We are always marketing ourselves — whether we know it or not.
“You can’t get rabid fans without rabid detractors.” -Scott Stratten
The Cheat Sheet:
- How Scott uses his appearance to his advantage.
- What can you learn from Scott’s speech at The Venetian?
- Scott debunks the myths of social media.
- How did Scott’s jackass whisperer statement become his mantra?
- What two things will Scott never talk about and why?
- And so much more…
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If someone has ever made a negative personal comment directed at you, you know how hard it is to brush it off. Our guest for today has learned firsthand how to let go of detractors and focus on the people who support him.
Scott Stratten has been named one of the key influencers in the world. He’s also the head honcho of UnMarketing, author of UnMarketing: Stop Marketing. Start Engaging, and is an international keynote speaker. We talk about what “unmarketing” is, why it stirred up so many naysayers, and how he’s dealt with them on episode 389 of The Art of Charm.
More About This Show:
If you saw Scott Stratten on the street, you might mistake him for a homeless man; he’s well-bearded with long hair, tattoos, and he usually wears jeans and a tee. But that appearance misleads many folks; Scott is a famous author, keynote speaker, and entrepreneur who made his biggest splash with his UnMarketing brand.
Today we talk about what the term unmarketing means, the commotion it stirred up (and continues to stir up), why he welcomes thoughtful debates and ignores trolls, and how important it is to create connections and build networks in every area of your life.
Unmarketing simply means to stop marketing, start connecting, and engaging. It’s the idea that we become experts and position ourselves in front of our target markets so they choose us when the time comes. It is not the traditional means of marketing: splashing your goods and services in front of anyone with no regard for whether or not they’re part of your target market.
Unmarketing doesn’t just apply to entrepreneurs and business owners though, it applies to all of us. Scott says we are all marketing and creating our own branding whether we know it or not. We have to be conscious of the fact that we’re always under review in every area of our lives — from work to relationships.
Keeping with that idea, Scott has been able to separate the critics from the trolls, and his advice applies for all of us. First and foremost, he believes legit criticism is needed, and you’ll know it’s legit because it’s not personal. The minute it becomes personal, don’t engage. Second, your job is never to convince others not to hate you; doing so simply drains your energy and your strength, don’t waste your time on those people.
He also gives a great example of how he dug his well before he was thirsty, and shares how that ties into UnMarketing. We talk about the myths of social media, and much more! Thanks to Scott for sharing his wisdom and special thanks to you for being here! We’ll see you next time on The Art of Charm.
THANKS, SCOTT STRATTEN!
Resources from this episode:
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