Rob Scott | Identity Shifting Mastermind (Episode 474)

Rob Scott | Identity Shifting Mastermind (Episode 474)

Rob Scott | Identity Shifting Mastermind (Episode 474)

Rob Scott (@rob_scott) is a master coach known for hijacking people’s minds, rewiring their limiting beliefs, and leaving them completely transformed.

The Cheat Sheet:

  • Why is self-sabotage such a common characteristic among human beings, and how can we break away from it?
  • Our beliefs are like lenses; they alter the way we view reality, and they’re designed to be invisible — which can make changing faulty beliefs all the more difficult.
  • What’s the “ninja move” that will help you identify and correct your own lenses?
  • Learn how Rob overcame three decades of rough personal history to triumph over a victim mindset and take responsibility for his own course of actions — even through a life-threatening illness.
  • There are three steps to changing your limiting beliefs: awareness (look), new choice (challenge), and subconscious pattern (replace).
  • And so much more…


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Ever feel like you’ve hit a wall against which your personal pursuits will never be realized — no matter how hard you seem to try? When you consider what’s holding you back from your goals, do you think of money, mental health, a relationship rut, or some other obstacle as being the primary limitation?

In episode 474 of The Art of Charm, we talk to Rob Scott, a master-level coach who specializes in helping people break through these limitations by reframing the way they think, rewiring their limiting beliefs, and leaving them completely transformed. If this sounds more “woo” than “wow,” don’t worry — we promise to hold Rob to his claims by asking him the tough questions!

More About This Show

Any life worth living is going to have its fair share of challenges. But the biggest challenge most of us find ourselves up against is ourselves. More than any external forces acting to frustrate us, it’s the backhanded smack of self-sabotage that tends to be the most consistent impediment to success.

“I think it’s a quality of human beings that is almost like a protection mechanism,” says Identity Shifting Mastermind Rob Scott. “And it has a lot to do with how our subconscious reacts to the pains in our life.”

This could be something that embarrassed us in eighth grade — like getting beaten up by the class bully — which creates meanings linked to self-preservation in our minds that are no longer useful. In fact, without making some kind of conscious change in how we process these meanings, they’ll operate in a way that’s counter to their original mission: holding us back rather than helping us.

Rob uses the metaphor of lenses to demonstrate how this works.

Beliefs as Lenses

“Consider a lens,” says Rob. “The function of a lens is to alter what you see…it might make it closer up; it might make it blurry; it might clear things. It might be a useful lens, like the glasses I’m wearing, but it alters what you see. The second feature of a lens that most people don’t consider or think about is that they’re built to be invisible — meaning they’re literally built to be looked through and not looked at. So if I have raindrops on my glasses, or scratches, they no longer function.

“So our thoughts and our beliefs are lenses that we look through the world at. And as we’re looking at the world through these lenses, like good lenses, they’re built to be invisible. So the beliefs that I carry about other people, about myself, about the world, those end up altering how I see.”

And our beliefs, no matter how faulty or limiting — like lenses — go unchecked because we don’t see them. “We look right through them and they look like truth to us,” says Rob. And this is why we try to avoid discussing religion or politics in polite company, because these are two examples of beliefs/lenses that are deeply ingrained in people and unlikely to be changed by casual conversation. “Every punch that’s ever been thrown, every war that’s ever been gotten into, has been over a belief.”

Making a fundamental shift in our awareness allows us to see and identify the lenses we’re carrying and switch them out for more useful ones depending on the situation. Just as you wouldn’t wear sunglasses to an important business meeting (unless you’re really lucky and it’s happening on a beach), you wouldn’t want to bring along a belief that makes you anxious about being there; you’d want to switch it out for a more positive outlook that will better equip you for success in that moment.

In order to become aware of these lenses in the first place, Rob says the ninja move is to “break up with trusting” that the things we believe are absolute truth. Any time a negative emotion comes up — even if something just sort of bums you out in some way — it’s a great time to edit how you’re seeing it. Consider how you can reframe it and look at it differently.

Rob didn’t happen upon this realization overnight. As you’ll discover, Rob had quite a few negative emotions to work through as he was piecing this outlook together.

Rob Scott’s Rough Personal Journey

While suffering years of severe abuse from a very early age that led to various addictions not long after, Rob says he was emotionally unable to connect with anyone or feel safety. He was smart enough to make it through school in spite of his intimacy issues and substance abuse, but by his late teens and early 20s, he was in and out of institutions, rehabs, halfway houses, and he even endured a long bout of homelessness.

But by the time he neared his 30th birthday, he took a long, hard look at himself and realized that in order for his situation to improve, he’d have to start taking responsibility for his own course.

“I was only carrying the problem,” says Rob. “Nobody was hitting me anymore. Nobody was doing bad things to me anymore, and I was showing up in situations and carrying the story of ‘look how tough I am; look what I’ve been through; look at what a victim I am; nothing goes right for me.’ And I really woke up. The awareness in me kind of popped and shifted so that I became very aware of how I was talking to myself and it never left me.”

At this point, Rob was able to fix his homeless problem, become a temp at a company, and move his way up the ranks; he’d been so good at coaching himself out of his three-decade rut that he found he was able to coach others for great results, too. But then life threw another roadblock his way: he ended up getting really aggressive cancer. On sick leave for so long that he almost lost the job that had been instrumental in lifting him out of his victim mindset, he overcame cancer, too.

By this point, Rob viewed his bad experiences as springboards rather than speed bumps. “Once that passed,” he says, “I had now understood and had personal experience with being really emotionally sick, really mentally sick, really addicted, and really physically sick. And I was on the other side of it. And once I got back after the cancer, I really just took off.”

Through merit over credentials, Rob soon became vice president of technology at a corporation in Philadelphia. A podcast soon followed where he began sharing his ideas about evolving consciousness, meditation, hypnosis, and self-talk. By gaining thousands of listeners, this led to requests for coaching, which set him on his present journey.

Rob says: “I ended up leaving that corporate position to help other people get through this stuff and evolve things for entrepreneurs and evolve things for people that want to invest in themselves and grow.”

Listen to this episode of The Art of Charm to hear what Rob has to say about truth, opinion, and belief, how false truths become agents of self-fulfilling sabotage, how we — from personal anecdotes to the news churned out by media conglomerates — are inventing our reality through the stories we tell, the three steps we can take toward changing our limiting beliefs, and lots more.


Resources from this episode:

Identity Shifting
The Art of Charm bootcamps

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