Noah Kagan | Building an Empire from the Ashes (Episode 269)

“To be in the 1%, you have to do what the 99% won’t.” -Unknown

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Building relationships by networking: this is a skill that is necessary to advance across all business categories — especially for people who want freedom with their own business.

Noah Kagan, the founder of AppSumo, is a famous entrepreneur who writes about marketing at Noah was a cubicle slave at Intel, #30 at Facebook (he got fired), #4 at, and has gone on to start two seven-figure businesses — his latest being As you can guess from this laundry list of accomplishments, he is an expert when it comes to starting new businesses and taking them to the next level with his own mastered experience.

Today’s episode features Noah talking about:

  • Why scarcity mindsets hinder growth.
  • How networking really works and why you need to do it no matter your industry.
  • Tips from the pros on how to get known.
  • How to give value — even when you think you have nothing to offer.
  • Digging your well before you’re thirsty.
  • Why it’s all about who you know — and why this is a good thing.
  • Why spending your time with high-quality people is crucial.
  • How to reverse-engineer anything and work backwards from what you want.
  • How to engage your creative brain and defeat creative block.
  • Where to start when creating and running a new business.
  • Finding out who has your customers.
  • Where to look for and acquire them for yourself.
  • Where to start selling and how.
  • Testing and gaining experience to master your own business.
  • And so much more!

It is all about who you know and understanding why you are spending your time with them. Get the necessary leverage with your connectors and things will work out a lot easier for you and your business.

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AJ Harbinger - author of 1161 posts on The Art of Charm

AJ Harbinger is one of the world’s top relationship development experts. His company, The Art of Charm, is a leading training facility for top performers that want to overcome social anxiety, develop social capital and build relationships of the highest quality. Raised by a single father, AJ felt a strong desire to learn about relationships and the elements that make them successful. However, this interest went largely untapped for many years. Following the path set out for him by his family, AJ studied biology in college and went on to pursue a Ph.D. in Cancer Biology at the University of Michigan. It was at this time that he began to feel immense pressure from the cancer lab he worked in and began to explore other outlets for expression. It was at this point that The Art of Charm Podcast was born.

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