Noah Kagan | Building an Empire from the Ashes (Episode 269)

“To be in the 1%, you have to do what the 99% won’t.” -Unknown

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Building relationships by networking: this is a skill that is necessary to advance across all business categories — especially for people who want freedom with their own business.

Noah Kagan, the founder of AppSumo, is a famous entrepreneur who writes about marketing at Noah was a cubicle slave at Intel, #30 at Facebook (he got fired), #4 at, and has gone on to start two seven-figure businesses — his latest being As you can guess from this laundry list of accomplishments, he is an expert when it comes to starting new businesses and taking them to the next level with his own mastered experience.

Today’s episode features Noah talking about:

  • Why scarcity mindsets hinder growth.
  • How networking really works and why you need to do it no matter your industry.
  • Tips from the pros on how to get known.
  • How to give value — even when you think you have nothing to offer.
  • Digging your well before you’re thirsty.
  • Why it’s all about who you know — and why this is a good thing.
  • Why spending your time with high-quality people is crucial.
  • How to reverse-engineer anything and work backwards from what you want.
  • How to engage your creative brain and defeat creative block.
  • Where to start when creating and running a new business.
  • Finding out who has your customers.
  • Where to look for and acquire them for yourself.
  • Where to start selling and how.
  • Testing and gaining experience to master your own business.
  • And so much more!

It is all about who you know and understanding why you are spending your time with them. Get the necessary leverage with your connectors and things will work out a lot easier for you and your business.

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Jordan Harbinger - author of 930 posts on The Art of Charm

Jordan Harbinger has spent several years abroad in Europe and the developing world, including South America, Eastern Europe, and the Middle East, and speaks several languages. He has also worked for various governments and NGOs overseas, traveled through war zones, and been kidnapped -- twice. He’ll tell you the only reason he’s still alive and kicking is because of his ability to talk his way into (and out of) just about any type of situation. Here at The Art of Charm, Jordan shares that experience, and the system borne as a result, with students and clients.

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