You are pitching anytime you attempt to convey an idea, and pitching effectively in today’s world of short attention spans is getting harder and harder, so what can you do to break every pitch down into 3 minutes, improve your own pitching skills, and make sure that next pitch doesn’t cost you a job, an idea, or a relationship?
What to Listen For
- What can we do to practice our pitching skills?
- When are we NOT pitching our ideas or ourselves?
- How do you stand out in a sea of dozens or hundreds of other pitches?
- What are the two forms of information being conveyed in a pitch and what can you do to balance them so one doesn’t overpower the other and ruin your pitch?
- Why are the first 3 minutes of a pitch the most important and how do you make them count so you don’t waste your time?
- What does it mean to have an inform and lead approach to your pitch and why is it so important in today’s world of hyper-sensitive consumers?
- What are statements of value and how can using them change your career forever?
- What is the WHAC acronym, how does it relate to the statements of value, and how does it bring everything together to help you build the ultimate 3-minute pitch?
- How should you approach follow up after you’ve made a pitch and what should you avoid doing at all cost?
- What is the telephone challenge and how can you use it to understand what parts of your pitch are the most valuable and least valuable?
You are pitching anytime you are trying to get other people to believe an idea you have. It doesn’t matter if those people are your coworkers, friends, potential customers, or a board of directors – you are pitching, and to be great at pitching requires a different approach now than it did in the past. The era of smooth-talking salesmen making grandiose claims and trying to reel you in is over. Our attention spans are shrinking and we have become desensitized to ideas that sound too good to be true. It’s time for the facts.
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Resources from this Episode
The 3-Minute Rule by Brant Pinvidic
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