Marketing expert and author Ryan Holiday drops by to discuss:
- His new book and why it turns conventional marketing on its head.
- Why dropping out of college was the best thing he ever did.
- How to give value to, and network with, celebrities.
- How to get your dream job(s).
Guest Bio:
Although Holiday dropped out of college at the age of 19, he spent years training under Robert Greene, author of the nationally known book The 48 Laws of Power. It is through this training period that Holiday learned how to be a master media manipulator. He spent years coaching various musicians and authors on how to sell themselves as a brand name, and worked as a marketing strategist for people like Dov Charney and Tucker Max. Companies such as Twitter, Google, and YouTube have used his marketing campaign strategies, and he has caught the attention of top media outlets including the New York Times, Gawker and AdAge. He also served as the Director of Marketing for American Apparel, where as he explains in the book, he felt the real consequences of media manipulation. He is still a blogger living in New Orleans, and posts regularly on his own website ryanholiday.net.
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