Bobby Umar | Network Anytime (Episode 464)

Bobby Umar (@raehanbobby) believes we can change the world by recognizing the power of connection originating within and embracing our own leadership. He specializes in turning lost leaders into thought leaders.

The Cheat Sheet:

  • How does someone become a “top tweeter” like Bobby Umar?
  • What is a “lost” leader?
  • If you don’t like what you’re doing now, how do you figure out a direction you will like?
  • Vulnerability can be an empowering and inspiring way to connect with people.
  • Why should every single person blog or keep a journal (even if it’s private)?
  • And so much more…


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Have you ever felt “lost” — either personally, professionally, or academically? It’s okay to admit it, because we’ve all been there; sharing this vulnerability about ourselves actually works to bring us closer to others who have shared similar experiences.

In episode 464 of The Art of Charm, we talk to Bobby Umar, professional speaker, social media influencer, connection curator, and co-author of How to Network Anytime, Anywhere, with Anyone about how we can find ourselves, how we can better connect with others by understanding ourselves, and what we can do to transform from lost leaders into thought leaders.

More About This Show

Bobby Umar meets a lot of people who feel somehow lost in whatever it is they’re trying to do; then again, we all do. Most of us have been those people at some point in our lives. Perhaps we’re feeling lost now and we’re trying to find our way — that’s where Bobby comes in. He helps us lead ourselves, and if we’re already leaders, he helps us become better at this before leading others.

What are his credentials? He’s one of Inc. Magazine’s Top 100 leadership speakers. He’s been a TEDx speaker. He’s contributed to The Huffington Post. He’s got a background in brand marketing from Kraft and Unilever. He’s experienced in engineering by way of Bombardier. He’s done a stint in the performing arts at Second City. Oh, and he’s also one of the top tweeters in the world! Depending on your experience with Twitter, you may be wondering why this matters.

“All of us have kind of one area where we have the most influence,” says Bobby. “Some people dominate on YouTube. Some people dominate on Facebook. For me, where I dominate and get the most traction and the most activity and the most engagement and the most opportunity is through Twitter.”

In other words, it’s different social media strokes for different social media folks — and that’s fine. It just means there’s probably a platform of influence that will resonate for everyone. If you’re trying to increase awareness of your brand or message and one doesn’t work for you, then try the others. See what sticks.

Now in terms of how Bobby helps the lost become found, he recently launched a new, high-end, 12-week coaching program for entrepreneurs and business leaders called Networking Mastery: Turning Lost Leaders into Thought Leaders. This allows him to help people with the mindset, clarity, focus, accountability, tactics, and path to get where they need to go.

How do you know if you could use a little guidance? Bobby says: “On social media, if someone says ‘Oh, thank God it’s Friday!’ Why are you thanking God it’s Friday? Is it because your entire week was crap and you hated it? Then you’re on the wrong path!”

All right. So everyone knows that. But how do you begin taking the right path? Don’t make the mistake of quitting your job right away if you can help it — having a support system in place before you make the two-weeks’ notice speech to your boss will let you most fully explore your options.

Bobby recommends beginning with the tried-and-true SWOT Analysis that’s been around since the ’60s:

  • Strengths: What are your advantages?
  • Weaknesses: Where are your disadvantages?
  • Opportunities: What’s available to you?
  • Threats: What bumps can you foresee on the path ahead?

Then, Bobby says you should start asking around in your network: “As soon as you share the feeling that you’re feeling lost or ‘I’m not sure what to do,’ People will start giving information out. What you do with that information is you try to consolidate it into actual data. One of the biggest problems people have with information is that they don’t know how to turn it into knowledge. What you do with information is you connect the dots, find trends, find things that string together, and you create knowledge from that.”

Listen to this episode of The Art of Charm to learn Bobby’s personal branding process, what you should be examining as you’re taking the deep dive to better understanding your wants and needs, using hobbies as a way to sort out what the world’s willing the pay for, and lots more!


Resources from this episode:

How to Network Anytime, Anywhere, with Anyone by Bobby Umar and Ryan Coelho

Bobby Umar at National Speakers Bureau
Bobby Umar’s TEDx talks
The Art of Charm bootcamps

You’ll also like:

-The Art of Charm Toolbox
-Best of The Art of Charm Podcast

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AJ Harbinger - author of 1161 posts on The Art of Charm

AJ Harbinger is one of the world’s top relationship development experts. His company, The Art of Charm, is a leading training facility for top performers that want to overcome social anxiety, develop social capital and build relationships of the highest quality. Raised by a single father, AJ felt a strong desire to learn about relationships and the elements that make them successful. However, this interest went largely untapped for many years. Following the path set out for him by his family, AJ studied biology in college and went on to pursue a Ph.D. in Cancer Biology at the University of Michigan. It was at this time that he began to feel immense pressure from the cancer lab he worked in and began to explore other outlets for expression. It was at this point that The Art of Charm Podcast was born.

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