786: How To Evoke Five Powerful Hormones Through Storytelling With David JP Phillips (Ep. 786)

Humans are storytellers by nature, so the ability to tell a great story is something we can all learn and develop over time – but where do you start if you want to become a great storyteller, what is the structure of a great story, and how do you practice if you’re not already a public speaker?

What to Listen For

  • What does science tell us about why storytelling is so powerful?
  • What can you do to be a more compelling storyteller?
  • What steps can you follow to tell unforgettable stories?
  • What are the 4 basic steps of storytelling and how can you apply them in everyday life to become a great storyteller?
  • What simple game can you play with family, friends, or strangers to test and improve your storytelling ability?
  • Why are emotions such a crucial aspect of great storytelling and what can you do to incorporate them into your stories?
  • What is the Angel’s Cocktail and how does it make for an unforgettable story?
  • How should you approach storytelling in a professional setting like a networking event versus a personal setting like hanging out with friends or being on a date?
  • How do you tell an engaging story when Powerpoint is involved and what should you avoid doing at all costs?
  • What are the key things you should pay attention to in the audience when presenting?
  • What are the 5 layers of communication and how does knowledge of them tell you who is trustworthy and who is not?
  • What mindset should you adopt to better handle the Q & A after a talk or presentation?


Storytelling is a skill like any other, but that means to become great at it requires you to practice it – how can you become good at anything without adequate repetition? But unlike many other skills, storytelling is something you can practice every single day with anyone you talk to. Just think about something that has happened in your life, large or small, and tell the story of it through the 4 basic steps discussed in this episode.

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Resources from this Episode

How to Avoid Death by Powerpoint – TEDx Talk
The Magical Science of Storytelling – TEDx Talk
The 110 Techniques of Communication and Public Speaking – TEDx Talk
JPUniversity – David JP Phillips’s school for storytelling
David JP Phillips

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AJ Harbinger - author of 1162 posts on The Art of Charm

AJ Harbinger is one of the world’s top relationship development experts. His company, The Art of Charm, is a leading training facility for top performers that want to overcome social anxiety, develop social capital and build relationships of the highest quality. Raised by a single father, AJ felt a strong desire to learn about relationships and the elements that make them successful. However, this interest went largely untapped for many years. Following the path set out for him by his family, AJ studied biology in college and went on to pursue a Ph.D. in Cancer Biology at the University of Michigan. It was at this time that he began to feel immense pressure from the cancer lab he worked in and began to explore other outlets for expression. It was at this point that The Art of Charm Podcast was born.

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One Comment on “786: How To Evoke Five Powerful Hormones Through Storytelling With David JP Phillips (Ep. 786)”

  1. Hi AJ and Johnny,

    I have been a huge fan of the show since 2015 and just wanted to say thank you for the amazing content you share with the world! I promote the podcast to everyone I know. I have never written in (I told myself I would after Podcast 783!), so here I am! I really enjoy the current series on Storytelling so I wanted to reach out and see if you would consider bringing on someone who is an Elder in the Indigenous community? Indigenous culture is rooted in Story telling and arguably they are the best story tellers in the world. I think it would be incredibly powerful. I just started a free online course called Indigenous Canada. I think it is such an opportunity that we have University Professors creating free online content to educate the community on Reconciliation and Indigenous culture.

    Thanks for everything you are doing to empower people to be their best selves!

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