Johnny Dzubak

“The stronger frame dissolves the weaker one”

Johnny Dzubak pic

From an early age, Johnny Dzubak was driven by passion.  He grew up in Greensburg, Pennsylvania, a town strongly associated with coal mining, and in a family that had been solidly blue-collar since it had come over from the Old World.  Over the last 40 years, many of these towns have become economically devastated, and Greensburg was no different.  Searching for an opportunity, Johnny left home at the age of 21 for Chapel Hill, North Carolina.

There, Johnny worked in promotions and publicity for musicians and shows and learned the art of persuasion and influence. In his bartending job and later on, bar management, he noticed that socialization is top down: people will look to and mirror the behavior of those in charge at a bar when things can begin to get out of hand.  Johnny knew that in those situations, whatever he was feeling was irrelevant – he needed to maintain his cool and the crowd would follow his lead. And that is exactly what he did.

Johnny settled into a comfortable groove and before too long a happy decade had passed.  But boredom crept in and Johnny began to take an interest in self-development.  Never one to take things lightly, he went “all in” and began reading and learning about the subject voraciously.

The research into self-development, combined with this on-the-ground experience dealing with people on a daily basis, led to a gig, as Johnny took a part-time position up in DC helping a personal development company with weekend boot camps.  One fateful weekend, Jordan and AJ Harbinger were visiting the program that Johnny just happened to be a part of as an instructor and as “fate” would have it, spent time that weekend becoming fast friends and discussing plans of what would become the mission of the Art of Charm.

Part of what Johnny has always loved about music is the ability to create lasting art.  At the Art of Charm he gets to work with people, and instead of tuning guitar strings, he’s strengthening heart strings.  He’s creating art within people, by having them seek out what they are passionate about in direct ways, by confronting the past, to calibrate a present, to achieve a future.  It’s not music you can hear, but it is the changes you can see.  While he doesn’t believe he has all the answers, he certainly has quite a few, and he’s dedicated to continuing to study and never being satisfied with where he is either personally or professionally.

Seeing Is Not Believing


Seeing is not believing. Believing is seeing. How many of you understand this statement? Basically you will not be able to see signs of attraction because you do not believe she is sending them. How could you see them if they are not there? Is it in your reality that she could be attracted to you? If it is you … Read More


in Art of Dating, Flirting And Attraction

Open Up And Say Ahhh


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The easiest way to get what you want is to ask for it. We’ve talked here immensely about asking for what you want and how high value people are comfortable doing so. They are fine whether they get what they want or not. They would rather leave an interaction knowing that they went for what they wanted than wondering, “What … Read More


in Confidence

Attraction Refresher Course


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Having an understanding about how you are treating the first few minutes of an interaction will really help you out in the long run. Let’ face it. The first few minutes always seem like the hardest, so let’s help you guys through that. Some basic rules for attraction: -View attraction as an interest or curiosity. Don’t attach sex until they’ve … Read More


in Art of Dating, Flirting And Attraction

Jessica Rabbit Syndrome


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Have you ever looked at someone and thought that he/she just looked mean? Or saw a beautiful woman out who looked angry, but after talking to her you realized that she was actually cool? I call that the Jessica Rabbit syndrome. This is about giving everyone a chance and not judging a book by its cover. Not everyone is clued … Read More


in Approaching A Woman, Art of Dating

Showing Interest


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When we talk about qualifying, we are talking about showing some interest. Showing interest can be scary for people who are afraid of rejection. The cool thing about qualifying is that it’s done in a roundabout kind of way. By asking questions about your subject’s passions and personality, you are inadvertently showing a curiosity about the person you are speaking … Read More


in Art of Dating, Flirting And Attraction

Getting Women to Chase You


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Many guys will get into social dynamics to acquire what they think will be validation for themselves (higher numbers). The truth of the matter is that if you have done the work properly to become a highly charismatic guy, then you probably don’t have much time for the droves of girls you want to hang out with. I’m not saying … Read More


in Art of Dating, Flirting And Attraction

Dating After Divorce


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Hey guys welcome to your new beginning. These dating tips for guys will teach you how to start dating again. This is where it starts and we want to help you take charge and enjoy this new start. Sure your life has been turned upside down and things are a bit different now than when you were raising hell several … Read More


in Art of Dating, Break-Ups & Divorce, Dating Tips