Johnny Dzubak

“The stronger frame dissolves the weaker one”

Johnny Dzubak pic

From an early age, Johnny Dzubak was driven by passion.  He grew up in Greensburg, Pennsylvania, a town strongly associated with coal mining, and in a family that had been solidly blue-collar since it had come over from the Old World.  Over the last 40 years, many of these towns have become economically devastated, and Greensburg was no different.  Searching for an opportunity, Johnny left home at the age of 21 for Chapel Hill, North Carolina.

There, Johnny worked in promotions and publicity for musicians and shows and learned the art of persuasion and influence. In his bartending job and later on, bar management, he noticed that socialization is top down: people will look to and mirror the behavior of those in charge at a bar when things can begin to get out of hand.  Johnny knew that in those situations, whatever he was feeling was irrelevant – he needed to maintain his cool and the crowd would follow his lead. And that is exactly what he did.

Johnny settled into a comfortable groove and before too long a happy decade had passed.  But boredom crept in and Johnny began to take an interest in self-development.  Never one to take things lightly, he went “all in” and began reading and learning about the subject voraciously.

The research into self-development, combined with this on-the-ground experience dealing with people on a daily basis, led to a gig, as Johnny took a part-time position up in DC helping a personal development company with weekend boot camps.  One fateful weekend, Jordan and AJ Harbinger were visiting the program that Johnny just happened to be a part of as an instructor and as “fate” would have it, spent time that weekend becoming fast friends and discussing plans of what would become the mission of the Art of Charm.

Part of what Johnny has always loved about music is the ability to create lasting art.  At the Art of Charm he gets to work with people, and instead of tuning guitar strings, he’s strengthening heart strings.  He’s creating art within people, by having them seek out what they are passionate about in direct ways, by confronting the past, to calibrate a present, to achieve a future.  It’s not music you can hear, but it is the changes you can see.  While he doesn’t believe he has all the answers, he certainly has quite a few, and he’s dedicated to continuing to study and never being satisfied with where he is either personally or professionally.

Building Confidence — The Skyline of Life


Building Confidence -- The Skyline of Life

Confidence, like a building, takes a lot of effort to develop, regular maintenance to keep it in good shape, but just a single blow to destroy it. Here’s how to ensure you’re nurturing — and not abandoning — your confidence to the elements. [Photo by gags9999] It can take months, years, even decades to build a superstructure or sky rise … Read More


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How to Create a Great Elevator Pitch


Here are 13 reasons why you shouldn't compare yourself against the success of others. With your unique perspective, can you think of more? Share with us!

An “elevator pitch” is so called because you’re supposed to be able to summarize your pitch so quickly that you can effectively get it across in an elevator ride. The idea here is if you’re ever lucky enough to trap Richard Branson in an elevator for three minutes, you can pitch him on your killer idea and get him to … Read More


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How to Tell a Great Story


Knowing how to tell a great story is something everyone can learn to do. Here's how to harness your inner storyteller and be the life of any conversation!

Everyone has a storyteller inside them, and everyone has a story to tell. James Joyce once said he never met an uninteresting person. The difference between people who seem interesting and people who don’t is their ability to turn their experiences into compelling stories — which is why we make storytelling such a big part of our bootcamps. It’s true … Read More


in Art of Personal Development, Self Mastery

Psychopaths, Sociopaths, and Idiots Part 4: Sociopath and Psychopath Removal and After Care


Permalink to: "Psychopaths, Sociopaths, and Idiots Part 4: Sociopath and Psychopath Removal and After Care"

The series I wrote on psychopaths, sociopaths, and idiots is some of the most popular stuff we’ve had on The Art of Charm’s blog recently. But guys wanted to know more, especially about how to get rid of psychopaths and sociopaths. So in this installment, I’m going to share some more key insights into removing these destructive characters from your … Read More


in Art of Personal Development, Self Mastery