Jonah Berger | The Art of Persuasion

In today’s episode, we cover what it means to change someone’s mind with Jonah Berger. Jonah is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst: How to Change Anyone’s Mind.


The art of persuading others goes back as far as humans have had ideas we wanted to convey to others, but what does it mean to change someone’s mind, how do we persuade people to change, and how can your understanding of persuasion save you from getting sold on bad ideas?

What to Listen For

  • Why are we as humans so resistant to changing our minds?
  • What are the 5 roadblocks to change and how can we remove them so we and those around us can grow?
  • What strategies can we use to get people to buy into an idea rather than trying to push the idea onto them?
  • How can you ask the right questions to allow people to make better decisions?
  • What can we do to create a catalyst for other people to change?
  • Why is DropBox a great example of removing roadblocks that enable more people to try your product?
  • Why is it important for people to feel they have a sense of agency when you’re trying to persuade them to make a change or purchase?
  • Has it become harder to persuade people of good ideas in the age of information?
  • How should you deal with awkward pauses in conversation?
  • How important is body language when persuading someone and how do you take that into consideration when you’re on a phone call or Zoom meeting?

Persuading others is not so much about changing people’s minds as it is conveying information and allowing people to process it to arrive at the same conclusion you have. We as humans do not like feeling as if our behavior or choices are dictated to us by someone else, so if you want to convince someone that something is a good idea, you can’t just tell them it’s a good idea and they should believe it – you have to be able to show them the same information you have and let them make up their mind about it.

A Word From Our Sponsors

Share your vulnerabilities, victories, and questions in our 17,000-member private Facebook group at This is a unique opportunity where everyone — both men and women — celebrate your accountability on the way to becoming the best version of yourself. Register today here!

Resources from this Episode

Check in with AJ and Johnny!

AJ Harbinger - author of 1152 posts on The Art of Charm

AJ Harbinger is one of the world’s top relationship development experts. His company, The Art of Charm, is a leading training facility for top performers that want to overcome social anxiety, develop social capital and build relationships of the highest quality. Raised by a single father, AJ felt a strong desire to learn about relationships and the elements that make them successful. However, this interest went largely untapped for many years. Following the path set out for him by his family, AJ studied biology in college and went on to pursue a Ph.D. in Cancer Biology at the University of Michigan. It was at this time that he began to feel immense pressure from the cancer lab he worked in and began to explore other outlets for expression. It was at this point that The Art of Charm Podcast was born.

Email · Google+ · Facebook

in Art of Business, Art of Personal Development, Confidence, Deal Making & Negotiations, Podcast, Productivity, Self Mastery

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.