The Art of Charm

Imagine having a close group of friends who support you, hold you accountable, and celebrate your successes – so you stop procrastinating on your social life and finally take action


Get your personal coach and become part of an exclusive group of 10 like-minded people to overcome your fears, grow your social circle, build deep inner confidence and always follow through.




The solution is NOT reading more self-help books, watching the 30th Youtube video, or telling yourself to “just do it”. Trying harder is not the solution.

Instead, you need to take action. You need to put yourself out there, talk to strangers, and face your fears.

BUT… it’s really hard to do alone and on your own.

This is why coaching and having someone who’s been through the process, and who can guide you through it is crucial to your success. Someone who points out your blind-spots and helps you let go of your old beliefs.

You’ll also need peers, like-minded people that are working on the same goal and that ‘get you’. Who are committed. Who won’t let you fail. People that make sure you put yourself out there and follow through on your commitments.

Once you have coaching, support and accountability crushing your fears and developing confidence becomes a cakewalk.

Which is why we created the Core Confidence Group Coaching Program.

Core Confidence

CORE CONFIDENCE is an 8-week online group coaching program for shy introverts, who finally want to feel confident and comfortable around others, effortlessly talk to anyone, and connect with people anytime, anywhere.  



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What you’ll get:

  • Your own personal coach who went through the same transformation years earlier
  • A group of 10 like-minded people who are 100% committed to working on the same goal: develop confidence!
  • Weekly sessions, with your coach and group where you’ll work through exercises that allow you to overcome negative thoughts, break free from your old narrative, and develop true inner confidence.
  • Challenges to practice your newly learned skills in the real world. Group supported and coach guided of course.

This is not a pre-recorded video course


Core Confidence is a tailored 2 month group coaching program with weekly coaching calls.

This means you don’t need to worry if you’ll “follow through”. Your coach will hold you accountable and make sure you take action.



What we’ll do


Weekly Coaching Calls – You will meet with your group once a week for a 2-hour video call, where you will work on your individual sticking points and learn new skills to build deep inner confidence and crush it in your social life. Each call will end with a specific homework assignment, challenge or exercise – so you keep on making progress between sessions.

Unlimited Email Coaching – Once you are signed up, you will have a personal coach, whom you can email at any time. Your coach will go out of his way to support you in any way possible.

Recordings of All Sessions – You will get a recording of all sessions. So even if you miss a session you can always re-watch it and follow through with the exercises. And even after the course is over, you will have access to all recordings indefinitely.

Peer Group – The members of this group are like you! They are longing to connect with like-minded people who are working on themselves and want more from life. This group will be your peer group and will hold you accountable, push you above your limits and support you along your journey.

And most importantly:

Follow-Up Accountability – Even after the 2 months are over, we will set up a structured accountability process to make sure you follow through on your goals, and that the changes you’ve created will stick.


A Proven Process

Hey, we are AJ and Johnny, the co-founders of The Art of Charm.

We have been teaching social skills and confidence for over eleven years with thousands of men joining us in Los Angeles for our immersive Bootcamp experience.

This means our processes and strategies are battle tested and have been honed over the last decade to deliver results. Period.

What we do best is help awkward or shy introverts nail their first impression, effortlessly start conversations with anyone, and build an engaged and exciting social life.

For the first time, we are publicly opening the doors to our online group coaching program. We couldn’t be more excited to hopefully welcome you in it.


What past clients say



  • Connector.

    -Ege, CA
  • Connector.

    -Justin, NC
  • Connector.

    "In the last three months, I have made more progress than probably the entire year before that, and I was extremely hard-working that whole time.

    It's about having someone who can call you out when you’re making excuses and who can also have your back when things start to get bumpy. You are going to push each other and encourage each other, and sometimes it’s just helpful to know that there are other people out there doing this stuff with you.

    Now, I feel like I can do pretty much anything I want. Whether that’s to chat up a movie star or howl like a wolf in a five star restaurant."

    -Mihir M
  • Connector.

    -Kristina, Austria
  • Connector.

    "I’m pretty much more confident in every aspect of my life. I’m more confident in how I present myself, how I talk to people, I’m not scared of having more intimate conversations with friends where I have to make myself vulnerable. I’m not so nervous anymore when I talk to strangers! I did pretty much every challenge you can think of and they are not a problem for me anymore.

    And I feel I’m happier. The biggest thing is I feel like I set the ball rolling. It’s going forward, and it’s not standing still anymore. Yes, I feel like I’m ready to go the difficult path that is more rewarding. I’m looking forward to the future!"

    -Dominick B
  • Connector.

    -Ash, Canada

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