4 Lessons You Can Take From Sales To Improve Your Relationships | Colin Coggins & Garrett Brown

4 Lessons You Can Take From Sales To Improve Your Relationships | Colin Coggins & Garrett Brown

In today’s episode, we cover the unsold mindset with Colin Goggins and Garrett Brown. Colin and Garrett are sales leaders, teachers of the popular USC course Sales Mindset for Entrepreneurs, co-founders of Agency18, keynote speakers and guest lecturers, and the authors of The Unsold Mindset: Redefining What It Means to Sell.

Sales can be brutal if you don’t have the right mindset, so what makes the best salespeople so great, what is the one quality you should express in every interaction with a potential customer, and how do you build resilience to push through all the rejection? 

What to Listen For

  • Introduction – 0:00
  • What makes for a great salesperson and why don’t the best salespeople consider themselves to be salespeople?
  • Transformational vs Transactional Sales – 22:10
  • What is the difference between transformational and transactional sales and which one do customers prefer?
  • Why is it a strength to be intentionally ignorant when meeting/speaking with customers?
  • What is the most important quality you can express when interacting with a potential customer?
  • Rejection and Resiliency – 34:18 
  • What can you do to build resilience in sales so you don’t get hung up on rejection?
  • What is the difference between toxic positivity and pathological optimism and why is one off putting while the other is necessary to accomplish great things?
  • Goal Setting – 56:32 
  • How should you view and set goals so they help you rather than hinder you?
  • How do you find a meaningful purpose in your work when you feel your work is meaningless?

Salespeople are great connectors, and success in sales not only takes hard work but also the right mindset. Building resilience is key to sustaining energy in sales, so techniques like positive self-talk are incredibly important. By setting achievable goals and adopting motivation techniques like vision boards, you’ll be able to tackle any challenges that arise in the workplace. Attitude is everything when it comes to finding purpose and passion in your work; no matter how mundane it may seem, every task can bring joy and meaning if you choose to make it worthwhile. 

A Word From Our Sponsors

Are you ready to take your career to the next level in 2023? Looking to grow your high-value social circle?

You are one relationship away from changing your entire life.

Listen: your social circle, professional network, and lack of confidence are thwarting your attempts at accelerating your career.

But there’s something you can do about it.

After coaching over 10,000 clients including military special operators and Fortune 500 executives we’ve learned a thing or two about what it actually takes to grow your network. In fact, over 90% of the amazing guests on this show are from referrals in our personal networks.

We’ve packaged our best insights inside a course called, Social Capital. And, as a thank you for being a podcast listener, we want to give you this training for FREE to start 2023.

To get your hands on this training and immediately start improving your relationships, go to theartofcharm.com/sc

Do you LOVE the toolbox episodes? Did you know that every week we give a LIVE mini-toolbox lesson inside our Private Facebook Group? Best of all it is FREE to join. Join today and get access to all of our live training and level up your communication, leadership, influence and persuasion skills. With 14,000 members it’s a great place to network, learn and overcome any obstacle that’s in your way.

Running out of things to say in conversation… and still struggling to get people interested in you? That’s an uncomfortable position to be in. Don’t want to risk getting tongue-tied and screwing things up the next time you meet someone? Check out Conversation Magic now to make sure you don’t crash and burn. With our bulletproof formula, you’ll be flirting up a storm, sparking fun and engaging conversations, and making high-value friends anywhere!

Resources from this Episode

Check in with AJ and Johnny!

Get the Best of the Best

With over 800 podcast episodes, it’s hard to know where to start.
Let’ us help.

You may also want to listen...